Social networks which can be handled by companies like Minimice for instance have completely changed the way people interact with each other. Nowadays, it isn’t easy to find someone not present in at least one of them. In addition to representing a radical change in human behavior, these platforms also represented a great opportunity for companies to be more successful.
However, don’t be fooled into thinking that your business needs to be on every social network. This is a mistake and can even damage your chances of achieving your goals. It is necessary to choose only those where it makes sense to insert your company. What is the best social network for business? Learn more about the main ones! Check out!
While we can consider all other social networks optional, Facebook hardly falls into this category. With nearly 2 billion active users, it is considered a must-have for any business that potential customers can easily find. Having a Facebook page is the same as having a website, so be sure to activate your presence there.
Focused on real-time interactions, Twitter can become a new service channel for your audience. For this to work, however, you need to have a team capable of serving customers efficiently and quickly. In addition, thanks to the speed with which publications pass through the timeline, Twitter is suitable for covering events, something that can be boosted with the publication of hashtags.
A great social network for companies that want to highlight the visual side of their products, such as those in fashion, beauty, arts, among others. Instagram allows you to share photos and videos and gives you a lot of flexibility to explore the possibilities of your brand. With the Instagram Stories feature, you can develop ephemeral content that draws even more attention.
Considered ideal for companies that want to implement a more serious strategy, focused on work, productivity, career, and B2B segments, LinkedIn allows you to create a page for your company and make it discoverable. It may not be the best alternative for every type of company. Still, it is mandatory for those looking to target their content to professionals in specific areas, attracting them with legitimately interesting material.
Snapchat was a pioneer in the temporary content segment, very popular with young people. Everything sent to this platform disappears after 24 hours. As a social network for companies, Snapchat represented the possibility of developing material closer to the public, focused on real-time and behind-the-scenes coverage. With emojis and doodles, you can make photos and videos more humorous. With this information, you have everything you need to choose the best social network for your business. Remember that it is possible to gather several of them in your planning, but the most important thing is to know that your brand should only act in those where it makes sense for it to be present. Once you get started, start monitoring your numbers to see what’s working and what needs tweaking.